Exploring possible human knowledge
 

Paul Vjecsner

COMMERCIAL ART

(continued8)

Below are three more of the special public-interest messages by the previously noted natural-gas companies, these images followed by some more of those companies' ads. The three messages are evidently for the winter holiday season. For some reason I didn't sign the below until the fifth image, probably because I wasn't satisfied with something, thinking those designs possibly too corny. I am not so hard on me now

23 December 2004

HOME

PRESUMED IMPOSSIBILITIES, continued1, 2

PHOTOGRAPHY, continued1, 2, 3, 4

PORTRAITURE, continued1, 2, 3

COMMERCIAL ART, continued1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25

INVENTION

AUTOBIOGRAPHY, continued1, 2, 3, 4
     

 

 

The picture at right was done with opaque watercolor, the heading pasted on an overlay and then "stripped in". I liked the challenge of bird's-eye views, as for instance in the last picture of the last page.

  
     

These scanned from newspapers, I let blemishes like lack of ink coverage stand, for often appealing authenticity.

  
     
 

Advertising designers have known that a dominant picture, like of the glasses above, can attract attention.

 

 

At left, the boldface of the subhead was chosen by somebody other than me. It competes in emphasis with the main head, beside not being compatible in style, to diminish the effectiveness of the ad.
     

Following is a series of small ads mentioned with one of them before. That one did not include the gray tones of the present ones.

  
           
   

This natural-gas company had a still different name than the other two, but it was probably connected with them.
           
     
           

Included below is some more miscellany done for these utility companies. The colored images are of a booklet, the first image showing the back and front covers. The two-part flame was likely not designed by me but furnished as part of the logo. To me its attenuated form is not aesthetically pleasing.

31 December 2004

  
 
 
 
 
 
 
     
The preceding two drawings are among some actual ones I was able to hold on to. They were usually done about twice the printed size. The one above can be seen used in the above booklet.   And this second one is in an earlier shown ad.
     
  The drawing at left seems to fit in here. It was done for Goodwill Industries in Denver, showing a homemaker rummaging through discards which are hoped to be donated.

For this drawing I also used the "nervous line", with to and fro motion I mostly used for stylized and humorous drawings like previous "dishes".
     

MORE WORK FROM DENVER

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