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Paul Vjecsner

COMMERCIAL ART

(continued16)

On this page are enlarged images from a very small booklet by the last considered telephone company. The booklet, called by them a "midget manual", was only about 2 by 3¼ inches, "handy for purse or billfold", but it abundantly illustrated the company's services. The enlargement is technically actually only about double in one dimension, although the area is more than four times the print size. Blemishes that accumulated through time, especially on the cover, were obviously magnified in the enlargement, and I tried to remove them without changing anything in the design.

18 April 2005

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PRESUMED IMPOSSIBILITIES, continued1, 2

PHOTOGRAPHY, continued1, 2, 3, 4

PORTRAITURE, continued1, 2, 3

COMMERCIAL ART, continued1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25

INVENTION

AUTOBIOGRAPHY, continued1, 2, 3, 4
 

This of course is the back and front cover. I probably did the original this double size, and I tried to make the maximum impact for this miniature item by using (for the front cover) a plain black background and primary colors (blue, red, and yellow). All was done with solid black, as on overlays, marked for particular colors and tonalities. Evidently, this job gave me a lot of experience drawing telephones.
 
For the following images, from inside the booklet and rearranged here, the printing was very poor, with parts dropped out or weak, in the accompanying numbers as well. By these numbers, picture 1 is about one-line or two-line service, 2 about extension telephones, and 3, applying also to the whole second row, about different sets available. They can be seen not of one period, the last one the newest then.
 

In the next two rows, 4 is about choice of colors available, 5 about portable telephones plugged into different jacks, 6 about sets for the hard-of-hearing, 7 on bell cut-off, 8 on extension bells or gongs, 9 a retractile or extra-long cord, 10 an illuminated dial, and 11 additional listing for people in a household.
 

12 below has to do with long-distance service, and 13 with school-to-home service for homebound pupils. The right-side drawings (these were two-page spreads) were especially broken up, with missing parts, but I didn't want to redraw anything, keeping these authentic.
 

Pictured next is other telephone machinery. 14 of a key telephone set, 15 a key box for intercommunication between many extensions, 16 a key switchboard for a number of lines, 17 something called dial private branch exchange system, 18 a cord switchboard, and 19 a teletypewriter.
 

Here are pictured, 20 a mobile telephone system, 21 automatic answering and recording equipment, 22 recorder connector, 23 loudspeaker system, 24 paging system, 25 automatic dialer, 26 shoulder rest.
 

Following pictures are, 27 of pushbuttons and buzzers, 28 of visual signals, 29 operator-type telephone set, 30 outdoor telephone, 31 conference service, 32 enterprise service, for out-of-town calling without long-distance charges.
 
Finally shown are, 33 long-distance credit card, to charge one's call from anywhere to one's telephone, 34 directory advertising, in yellow pages, and 35 the pay telephones.
 
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